Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. Simon and Schuster (Sept. 1997): NY, NY. http://www.amazon.com/Life-Screen-Identity-Age-Internet/dp/0684833484

Are you a Mac or a PC?


Besides the brilliantly clever advertising campaign Apple launched asking this very question (with the costs passed directly to the customer), this question has a complicated history that could make you rethink your answer. As Turkle rightfully points out, in the 1970’s the first personal computers engaged users with a more mechanical, technical inclination than the GUI, or simulation-driven models ubiquitous in today’s market (hacker vs hobbyist).  The hardware was designed so that these computers could be dismantled, manipulated, and rebuilt by the user. Furthermore, early IBM’s and very early Apple models necessitated the user write basic code – or commands – in order to execute functions. Even word processing programs in DOS (MS, PC, DR) required the user frame their text in code.Throughout the evolution of these early models, this “transparency” and need to “see inside” remained. Turkle claims these computers “presented themselves as open, ‘transparent,’ potentially reducible to their underlying mechanisms. These were systems that invited users to imagine that they could understand its “gears” as they turned, even if very few people ever tried to reach that level of understanding.” However, with the introduction of the Apple II and its contemporaries, processing applications negated the need to understand how the hardware and software communicate to execute functions. As the efficiency of applications advanced, with increased ease of use, the hardware became more invisible, and harder to access. Even the term “users” evolved with the changing landscape of simulation-based interfaces – a “user” Turkle argues, becomes someone who is hands-on, but “not interested in the technology except as it enables an application.” By the mid-1980’s Apple users could no longer open the machine at all (only authorized personnel had access to the tool needed to break into the hardware).

I am sure you can see where I, via Turkle, am going with this. Apple=submission. Whereas the technology itself encouraged us to build, manipulate, understand, and communicate, it now encourages us to consume, regurgitate, and conform. Turkle puts it beautifully, “[c]hanges in both technology and culture encourage certain styles of technology and of representing technology to dominate others.”  We are easily dominated in this world of consumer technology. My only hope is that the resurgence of the open-access movement will help us advocate for access to the code, processes, and gears that allow us to understand how these machines work, and how to create new, custom machines that stimulate creativity rather than conformity. Take for example the Berlin Declaration: http://oa.mpg.de/lang/en-uk/berlin-prozess/berliner-erklarung/

I think it is the need to make things, to be creative, to communicate, that drives the desire to integrate technology into our lives, and classrooms. It is the same reason we write. As Turkle expresses, “We paint, we work, we keep journals, we start companies, we build things that express the diversity of our personal and intellectual sensibilities. Yet the computer offers us new opportunities as a medium that embodies our ideas and expresses our diversity.” However, it is the desire to know how things work, to understand processes, and to understand the effects of our creations that lead us to be more than just users – we want to “see inside.” This is the same reason I study writing. And technology.

A few more notes that should lead to further discussion. The first is discipline specific, and the second is a general provocation:

Important questions are raised for those of us who write, and teach writing, based on Turkle’s causal observations that:
1) What she once thought of cutting and pasting as editing, now with the ease of computer software she is just part of writing.
2) When she wants to write she will wait until there is a computer around- she feels she must wait until she has a computer in order to write.
So my question is, how does composing in digital mediums, especially through applications such as word processors, change the way we write? For better or worse?

Turkle’s book is, as she claims, “about the intense relationships people have with computers and how these relationships are changing the way we think and feel” and her thesis can be summarized in this sentence, “Computers don’t just do things for us, they do things to us, including to our ways of thinking about ourselves and other people.” How has ubicom (ubiquitous computing) changed the way we think? If we no longer desire to know how things work, and we are content to let computers do things for us and to us, what will be the fate of our civilization?

For now, I sign-off as a proud (code-writing, program building, open-access advocating) PC.

One Response

  1. Yes, I think you’ve hit it, though I’m still annoyed/mystified/frustrated by the metaphorical misnomer of “Windows”. Sitting on top of, and preventing direct access to, the codes of DOS, it’s clearly not even through a glass darkly but more like a carefully built brick wall. Not that I mind that, since even in DOS I was never really persuaded I was in the “guts,” but I do think the misnomer spoke volumes (OK, a terrible figure) for the opaque and controlling business practices of Microsoft.